Apart from a massive advertising campaign, Stats SA plans to engage with the media and with the public at specific events so that the census is publicised through every possible channel available.
This means that Stats SA’s has planned a range of events through which the public and media can learn about why the government is spending such a large amount on this massive mobilisation and what it hopes to gain.
Countrywide, Stats SA’s provincial offices have sent out its “foot soldiers” to malls, exhibitions and other gatherings to spread the word about the importance of Census 2011.
Some other activities include:
These activities are designed to promote public awareness, resulting in maximum participation in the national census so that everyone within the borders of South Africa – whether you are a citizen or a foreign national – will be counted.
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